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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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How To Set Up Your Business Twitter Account

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1. Start by going to Twitter.com.

2. Once you’re on the homepage click on ‘Sign Up.’

3. Enter your business’ name and either a phone number or an email address. You’ll also need to create a username (or handle.) Make it simple and clear and try to use your business name if possible.

4. Click on ‘Create My Account.’

5. Twitter will give you the option to import your contacts from Gmail, Yahoo, or Outlook – this is a good way to find contacts.

6. Once your account has been set up you’ll need to finish completing your profile with a picture. Use a clear and high-quality image of your company’s logo.

7. Add a short bio and some contact information, including your company’s website.

8. Now, find a few companies to follow and start tweeting!

Additional things to think about: Follow business partners, vendors and clients to a find more relevant customer base. Think before tweeting and re-tweeting. Is your tweet relevant to your personal life/beliefs, or does it have to do with your business? Remember, it’s a business page, not a personal page and you don’t want to confuse your followers by interweaving the two together.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #Twitter #B2B #SocialMedia

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How To Set Up A Facebook Business Page

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Setting up a Facebook business page is easy and can be done in a matter of minutes, either from a computer or your mobile device.

1. Start by going to www.facebook.com/pages/creation/.

2. From there, you’ll have two options to choose from: click on the Business or Brand option to get started.

3. Next, enter your page name and pick a category that best describes your page.

4. Upload a clear and high-quality profile picture and a cover image that best represents your business.

5. Congratulations! Welcome to your new Facebook business page. You just need to add a bit more information to finish up. Add a short description and complete the “About” section which you can find in the left-side menu.

Your page is really starting to take shape now! All you need to do is create your first post and start engaging with customers. You can also invite people -- friends, family and employees -- to like or follow your page and encourage them to share with others.

Your business page can also start following other business pages as well, particularly vendors, clients, business partners, and find a bigger audience to engage with that way.

Facebook is a great platform for sharing about new or seasonal products, services, promotions, tutorials and more. Use great photos and short descriptions for the best chance to reach people. You can also publish short videos or do a live video stream as well.

Once you get more savvy, you might want to explore setting a budget for creating Facebook ads or boosting posts that seem popular. This is yet another way to increase your reach and post popularity on Facebook.

#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Facebook #FacebookBusiness #SocialMedia

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Setting Expectations for the Remote Office Employee

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When it comes to setting up a remote office for your employee, communication isn’t the only critical piece to consider. It’s also important to have a separate (or additional) work policy in place so expectations are clear for everyone, and business operations won't be disrupted.

Here are some questions to consider when formulating a new or additional telecommuting employee policy:

Devices. Whose computer and devices will your employee use – the company’s or their own? What if something breaks – what should they do? What kind of data protection program or anti-virus software should they install? Who pays for what?

Internet Access. What if the internet connection is slower at the employee’s home or remote office location? Will this affect work flow, communication, and employee productivity?

Office Supplies. Who will pay for general office supplies like paper and pens? Do you have a purchase approval or reimbursement policy in place?

Workstation/Office Setup. Will you care how your employee’s workstation is set up? Does it matter if it’s clean or messy, or if the equipment is in a secure location? Do you want to explore insurance options? Is the space a welcome place for clients, if meetings are needed? Would it make sense for you to provide your employee with an office space near their home instead of allowing them to work at home?

Accountability. Will you implement a routine for meeting, getting updates, and seeing work progress? When would you like to be updated? How often should you meet in person or over conference calls to receive updates?

Job Descriptions. Ultimately, what positions in your company will you allow to work remotely? Depending on the nature of your business, not all job descriptions may be a good fit for telecommuting. Have good and logical reasons to say yes or no if an employee asks to work from home.

Remember, the end goal by allowing people to telecommute is to gain more productivity and efficiency within your business. Don’t lose sight of your goal while coming up with a plan.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #B2B #BusinessTips #Telecommuting #RemoteOffice

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How to Communicate with your Remote Office Employee

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If you’ve been following our previous blogs on how to set up a remote office, you’ll want to keep reading because we’ve just scratched the surface. Today is all about communication and how to keep it seamless between headquarters and remote offices. Obviously, talking to your coworker across the aisle, desk, or even on the same floor is much easier than figuring out a time to talk remotely. Knowing email is not the best method of communicating when it comes to more detailed discussions, what’s the best way to get everyone on the same page?

Here’s what we suggest:

1) Implement a Chat Program

The next best thing to talking, chat programs can provide you an instant real-time line of communication, but it’s important to have the right tools to be most effective. For instance, do you have a chat program that can record a transcript of your communication, so you can look back on it for reference? Having that history of a prior conversation may be advantageous when you need to recall what was said. Choose a chat program that keeps a log of your conversations so you, the business owner, can keep record of conversations and important communication back and forth.

2) Confirm with Email

Yup. Good old email is still a necessity. It’s probably the best way to confirm decisions that were made or instructions that were discussed over a chat program. Think of it this way: chat rooms are where you discuss the nitty gritty, the strategies, and brainstorm together. Afterward, email is where you send the notes, and confirm the overall decisions that were made, copying all parties involved.

3) Call for Clarity

No matter how many forms of text channels we use to confirm business decisions, hearing someone’s voice is still best. You can’t always pick up a person’s tone, sarcasm, seriousness, or sense of urgency over messages. Email and messaging unfortunately don’t portray emotions clearly, which is why it’s important to follow up with a phone call or conference if there’s any question about your digital discussions.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #B2B #BusinessTips #Telecommuting #RemoteOffice

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What you Need for Remote Office Sharing

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When working remotely, the downside is not being able to walk over to your co-worker’s desk and have a conversation or check something on their computer screen. Fortunately, technology has brought us to a place where we can get pretty darn close to that kind of experience.

For example, with Skype, you can video conference as well as share screens. The best part – it’s free! You simply start the conversation via video or voice option, and click the “Share Screen” button. Other free conference systems exist as well, and they may be good enough for what you need. You might find, however, you want some of the paid upgrades, so it’s just a matter of evaluating your needs and your ROI to determine what makes sense.

Sharing computer screens probably won’t be the only thing your team needs to share. You will need to plan a way to share documents. When you’re in the office, it’s easy to log on to the network to access the drive for shared files, but that won’t work for remote office locations.

If you already have a file server, it may be as simple as installing a virtual private network (VPN) so you can allow secure access to the server from outside the office. You can also consider using a cloud service like Dropbox or Google Drive and share files that way.

A word to the wise – a service may claim to be secure, but I still recommend password protecting all sensitive files when you put them in the cloud. After all, it is better to be safe than sorry!

See our previous blog on setting up your remote office communication.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #VirtualOffice #RemoteOffice #Telecommuting

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Setting Up your Remote Office Communication

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We’ve already determined that working remotely is beneficial for some employees and businesses, that is, if everything is set up correctly so the two can communicate seamlessly. Let’s talk about collaboration tools.

Consider how you work in your office: The important things include your computer or laptop, your cell phone and business line. If you work in a remote office, it’s easy to have all of those things, and you can keep the appearance of working at headquarters by getting a business phone extension using cloud technology called “hosted PBX” (private branch exchange). You don’t even have to have a physical telephone for it to work.

With hosted PBX your phone line is in the cloud. You can choose to use a handset, headset, or simply setup a “soft phone” on your computer, or thru an app on your cell phone. With your “hosted” telephone system, an answering system or receptionist can simply transfer a call to your preferred answering method over the internet via the cloud.

If you’ve already invested in traditional PBX, ask your vendor if they offer a soft phone option via the internet. Some companies may offer it as an additional feature, in the event you want to set up an employee to work remotely.

If you choose to go with hosted PBX, unlike traditional PBX in your office, you will not need to buy the hardware initially. You won’t even need a telephone line coming into your office. But you will end up paying more per month if you have more than a few employees on the hosted system. The hosted PBX will charge you per seat (meaning per user) and it can be expensive.

Asses what you need and how much you are willing to spend initially vs. annually (or monthly) on remote office locations. Before making any changes or commitments to your employees, determine whether the benefits of telecommuting outweigh the potential increase in operating costs.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #VirtualOffice #RemoteOffice #Telecommuting

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The Value in Letting your Employees Telecommute

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In the Seattle area, and most other metropolitan cities, it seems the commuter traffic gets worse every day. Some of us are lucky enough to live on a bus line or have access to a train, but many people don’t have those options. Even carpools and vanpools are getting backed up. To make matters worse, housing is becoming so ridiculously expensive, many workers are choosing to find more affordable options further away from the city.

According to the US Census Bureau, if you commute more than 50 miles to work, or if it takes 90 minutes or more each way, you are in a group of “mega commuters.” The Seattle area was ranked third after San Francisco and San Jose for the fastest-growing mega-commuter metro area in the US.

In a 2015 census, the average one-way commute in Seattle was 30 minutes. Imagine how much time you could gain if you weren’t stuck in traffic for an hour every work day? If you work Monday through Friday, that’s 5 hours a week, or 260 hours a year, or 10.5 days. You could sleep an extra hour, spend more time with your family, exercise, or watch one more show.

More and more companies, like ours, recognize the hassle of commuting, not to mention the waste of time. By allowing employees to telecommute, companies can reduce employee stress, retain valuable hard workers, and generally improve the quality of life for a lot of people. You might even see an increase in productivity.

Like with most things nowadays, we are not tied to one location. Thanks to the power of the Internet and virtual systems, we can connect on professional levels at home or on the go with almost the same efficiency as being at the office. This month we will cover things you need to consider when setting up remote offices, so your business can keep running smoothly and efficiently.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #VirtualOffice #RemoteOffice #Telecommuting

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5 Steps To Build Your Marketing Funnel

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1. Identify audience

Understanding who your target audience is will help you build a marketing funnel (read part 1) that drives people towards a conversion. Think about what solutions they’re seeking and how they’re searching for them. What are their interests? And what are some barriers that could keep them from moving down the funnel?

2. Enlist assets

Your business has assets that can be used in your marketing funnel to inform your audience about your company. Build a list that includes: your website, blog, newsletter, videos, graphics, free demos, coupon codes, and more; and identify which stage of your funnel each asset will be used.

3. Create content

After creating your asset list you may see some gaps in your funnel where there could be more information. This gives you an opportunity to create new or update existing content that can help fill in those gaps and add incentive for your audience to move towards taking an action. This could mean creating ‘How To’ videos, updating a piece of content that had high-traffic, or even hosting an event.

4. Generate traffic

You’ve identified your audience and you have all your assets ready to go, but what if you don’t have any traffic. Your next step is to generate traffic into the top of your funnel. You can do this through SEO (Search Engine Optimization), PPC (Pay-per-Click), social media ads, influencer marketing, or having guest posts on your blog. There is no one way that will bring you the most traffic, test a few and remember that these things take time, don’t expect immediate results.

5. Convert leads

You’ve found your audience, built your asset list, and driven traffic into your funnel. Hopefully, by this stage, your audience is ready to take a desired action, but they may still need a final push. A lot of people drop off at this stage so try to figure out any barriers that might stop them. Answer FAQ in an email marketing campaign, give out coupon codes or discounts, and try to give incentives for them to convert. Once they've become a customer keep in contact and keep offering value and they’ll come back for more.
#ENnews #PSPinc #Blog #Marketing #Advertising #MarketingFunnel #B2B #MarketingTips #OnlineMarketing

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What is a Marketing Funnel?

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You may call it by a different name: Sales funnel, Marketing funnel, or Conversion funnel. No matter what you call it, your business needs a funnel. So what is a marketing funnel?

Basically, a marketing funnel is the theoretical journey a person takes towards a purchase or action. The path from awareness to action is, in essence, the marketing funnel.

There are three main stages of any marketing funnel: top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU).

TOFU: Awareness

The top of the funnel must start with awareness. Unless you’re a household name brand, you have to get your business name or product out there. A person can’t become a customer without being aware of who you are and what you do. This is the largest part of the funnel; it’s not where you’ll make money, but it is where you get people to enter your funnel and begin nurturing leads.

You can do this through marketing campaigns, social media, blog posts, or events and trade shows. At this stage you want to focus on getting your name in front of as many eyes as you can. Once someone has entered your funnel you want to keep them there until they are ready to take some desired action, like a purchase.

MOFU: Evaluation or Consideration

The middle of the funnel is where you start to get more targeted in your approach. You have their attention and now you need to nurture them until they are ready to take an action. Provide them with value through free downloads, podcasts, email marketing, and educational resources like your company blog or YouTube channel.

Give them enough information and show them the benefits of your company or product. Your goal in the middle of the funnel should be to get them to the intent stage where they start to show interest in taking action.

BOFU: Conversion

The bottom of the funnel is the most important step. This is where people decide if they want to take action or not. This means the job’s not over; you still need to give them one last push in the right direction.

Some great ways to do this could be through coupon codes, free trials or demos of your product, showing them reviews, or inviting them to an event. This is the final bit of information or incentive they need to take a desired action. The bottom of the funnel is also where a lot of leads drop off. It could be because they weren’t nurtured enough and thus don't have the right mindset or enough information to take action.

Conclusion

Get people into your funnel with broad marketing strategies that focus on awareness and not so much on selling. Nurture your leads by offering value and information so they can research and discover the benefits of your company. Once they’re ready to take action, be there to give them the last nudge they need to pull the trigger!
#ENnews #PSPinc #Blog #B2B #Marketing #OnlineMarketing #Advertising #SmallBiz #SmallBusiness #MarketingFunnel #LeadGen

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Why Free Software Isn’t Always the Best Deal

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With so much free software available to us these days (such as anti-virus software, discussed in our previous blog), what’s the point in buying something more? Well, you might not be as satisfied with the freebie. Let’s go over some benefits of using purchased software:

Quality of the Software

Unfortunately, some free programs may not meet your needs or your quality expectations. If the software doesn’t provide what you need, it’s not worth the struggle to make it work. There are “must-haves” and “convenient-to-haves” when it comes to features and functions. Make a list of everything the software program provides, then determine if those functions are a must-have for your business or just a cool additional feature (you probably don’t need). This is a good method for comparing software programs, free or not, and determining what’s best for you.

Upgrades and Updates

Not all software programs need to be upgraded, but some, like anti-virus software, must have regular updates and upgrades in order for it to work properly. In that case, you may be required to purchase the software anyway. Sometimes software vendors hook customers with their free program so they can up-sell the necessary premium option later on. Something to keep in mind when researching your options and evaluating your software needs.

Technical Support

One of the biggest factors in the free versus purchased software debate is the technical support. You might get free software, but does it come with technical support when something goes wrong? If it doesn’t come with support, can you afford the risk? No computer hardware nor software is perfect, and you should expect it may come with issues and challenges from time to time. A purchased program that provides technical support is a good insurance policy for your business – and might prove less costly in the end.

Time is Money

Finally, your time is also money. Don’t let the glimmering bright lights surrounding “FREE” deter you from what your business actually needs. If free software works, that’s great. But if it doesn’t offer everything you need, is it worth your time and energy to make up for that?
#ENnews #PSPinc #Blog #Marketing #Apple #Microsoft #AppleiOffice #Macintosh #Mac #SmallBiz #B2B #Software #FreeSoftware #AntiVirus #Malware #AntiVirusSoftware

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