PSPINC Official Company Blog

What is a Qualified Lead?

May

14

When it comes to a business’s sales process, lead generation is an important starting point. Lead generation is the process of identifying and developing potential customers to lead to a sale. But it’s crucial to remember that a lead differs from a qualified lead. A lead refers to anyone interacting with your business, whether visiting your website or calling your brick-and-mortar store.

However, a qualified lead refers to someone who hasn’t just engaged with your business but is ready to buy, which is determined through qualifying criteria. Qualifying leads will help streamline the overall sales process by weeding out disqualified leads and discovering patterns that will help inform future marketing strategies.

What to Do With Disqualified Leads

Disqualified leads refer to leads that have proven to be unqualified as suitable potential customers. This could include spam messages on social media or test form submissions from a coworker. In cases like that, it’s best to remove them from your sales pipeline because they aren’t worth the extra time and effort it would take to nurture them. Plus, that way, you can focus on nurturing your qualified leads. Other ways to deal with disqualified leads include:

1. Offer other viable solutions

In cases where a lead has been disqualified but could still benefit from something else your business offers, try offering them a better solution.

2. Nurture the lead

In cases where the lead has been disqualified but still has the potential to become a customer in the future, nurture that lead toward a sale by sending them relevant content and building a relationship with them.

3. Keep them in your database

Even though it’s a disqualified lead, keep their information in your database so that you know to instantly remove them without having to go through the process over again.

With so many different marketing tasks, it’s best to streamline the overall process by determining how to qualify those leads. Every business’s strategy is different, but, at the end of the day, all that matters is that it works for your business needs. Lead generation is a great asset for businesses to build credibility, drive website traffic, and increase overall sales, but remember to focus your efforts on nurturing qualified leads.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #digitalmarketing #leadgeneration #marketing #marketingdigital #marketingtips #pspinc #qualifiedlead #qualifiedleads #smallbusiness #tech #technology #web #website #websites

What’s New Newsletter Vol. 219 “Reach International Customers with Localization”

May

9

Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about more than simply translating written content from English to another language, it’s also about making sure the meaning of those words translates over.

In the 90s, PSPINC was known as “Double Byte Specialists” specifically because of our experience and expertise in localizing content between English and Japanese. Today, we continue using that expertise to build software and offer our U.S. and Japanese customers services. If you’re looking to localize your content for your Japanese audience, our expert team is always ready to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #sales #smallbusiness #socialmedia #tech #technology #web #webdesign #website #websites

Announcement: Mail and Web Server Security Update

May

7

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Mail and Web server security update.

There will be a period of about a few minutes during which the website hosted by Dreamersi web server will not be able to access and mail service s not available during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- May 14th (Tue) 5:30 - 6:00am

* Japan Time
- May 15th (Tue) 9:30 - 10:00pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Announcement: Click It Audio OS Upgrade with Downtime (05/07/2024)

May

2

Click It Audio Customers,

Thank you for choosing Click It Audio for your audio embed needs!

We’re happy to announce that we’re upgrading our operating system (OS) from Cent OS7 to Alma Linux 8 since there will no longer be technical support for Cent OS7 after June 30, 2024, and we continue striving towards making sure our service is the safest it can be. With this new upgrade, it will help patch any vulnerabilities to defend users against cyber threats.

However, updating the Cick It Audio OS will result in about 10 minutes of downtime for site login and audio embed playback, so we thought you should know ahead of time. We apologize for any inconvenience this may cause.

This server upgrade will occur on:

* USA Pacific Daylight Time
- May 7th (Tue) 10:00-10:30am

* Japan Time
- May 8th (Wed) 2:00-2:30am

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would be happy to answer any of your questions by phone or email.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#AlmaLinux #AudioEmbed #CentOS #ClickItAudio #Marketing #OS #PSPINC #Sales #SmallBusiness #Website

What’s New Newsletter Vol. 218 “Affordable Logo Design”

May

2

One of the first parts of a company’s brand that a potential customer sees is its logo. So, it’s important to have one that not only looks great but represents what you want your company to stand for. While that sounds easy to say, it’s hard to figure out what that really means and what that work really entails. Luckily, we have a team of experts with the experience you need to create an effective company logo.

Whether you’re starting a new business or you’re looking for a full rebrand or refresh, we have just what you need! Our logo design process starts with a finding session where our team learns more about your business and where to start their design process. Then, they go to work and by the end, you’ll get the logo you’ll need for your business. And all for an affordable price. Starting at just $200 per logo, it’s never been easier and more affordable to establish your professional brand with a new logo. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #design #digitalmarketing #graphicdesign #logo #logodesign #marketing #marketingdigital #marketingtips #officetips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web

What are (Web) Cookies and How Do Marketers Use Them?

Apr

30

If you’ve spent enough time online, you’ve probably heard of the term “cookies” before. But what does it mean? A cookie, also known as HTTP cookies or web cookies, is a code snippet added to a web browser when a user visits a certain website and consents to the website’s use of cookies. The user’s browser then stores that code over a predetermined time set by its creators or until a user deletes it, changing how browsers interact with certain websites.

So, how do you know when cookies are in action? If you’ve ever experienced these encounters, that’s how you know:

Returned to a website where you’re automatically signed in.
Found items still in your shopping cart.
Saw the physical store location you picked last time on an e-commerce site you’ve been on before.
Discovered the product you were looking at during another session advertised in your email or on another website.
Checked out a purchase with your payment and shipping preference already stored and selected.

How Do Marketers Use Cookies?

With cookies, digital marketers can learn more about users coming onto their sites and better track users’ behavior on their websites. Knowing how people behave makes it easier to target potential customers and market to your users in the future since it’ll give you a good idea of what works and what doesn’t work on your website.

What marketers use cookies for:

Targeting: more user data and behavioral information that will help define target audience groups.
Personalization: after signing up for an email newsletter or purchasing a product on a website, cookies will remember the info users have filled in for the next time they come to that website.
Tracking: with more data on users, marketers can then use that data to better market in the future with targeted marketing campaigns.

Overall, cookies can be an invaluable tool for marketers. With the ability to collect more user data, marketers can use all of that to optimize their future marketing campaigns, resulting in more effective efforts.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #cybersecurity #digitalmarketing #google #marketing #marketingtips #mobile #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #website #websites

Announcement: Dreamersi Mail Server Maintenance (04/30/2024)

Apr

29

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi mail server maintenance to furtherly enhance the logging for troubleshooting purpose.

You may experience delay in sending emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 30th (Tue) 9:30 - 10:00am

* Japan Time
- May 1st (Wed) 1:30 - 2:00am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Mail #PSPINC #Update

What’s New Newsletter Vol. 217 “Get Up to $300 of Google Ad Credit!”

Apr

25

We're happy to announce that for a limited time, you can claim up to $300 of Google Ad credit with one of our marketing plans! Regardless of where you are in your business journey, we have an experienced team to help you with your business needs that’ll work within your budget. All of our marketing plans will include a voucher for Google Ad credit up to $300:

Sprout Marketing Plan: $100 of Google Ad credit.
Grow Marketing Plan: $200 of Google ad credit.
Thrive Marketing Plan: $300 of Google ad credit.

Add paid search with Google Ads to your marketing plan to increase your business’s overall brand awareness at an affordable price. PSPINC has over 36 years of experience helping small businesses grow online. Get started today with one of our marketing plans, built to work with your budget!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ad #advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #ppcad #pspinc #pspincwhatsnewnewsletter #sales #seo #smallbusiness #tech #web #websites #webtools

Announcement: Dreamersi Mail Server Maintenance (04/24/2024)

Apr

22

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi mail server maintenance to furtherly improve the accuracy for spam email detection.

You may experience delay in sending emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 24th (Wed) 9:00 - 9:30am

* Japan Time
- April 25th (Thu) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #Enhancement #MailUpdate #PSPINC #SpamDetection

What’s New Newsletter Vol. 216 “Staying Safe Online”

Apr

18

Everyone spends so much time online that the number of online accounts and passwords can be overwhelming. As cybersecurity concerns continue to rise, experts recommend we have a different password for every account and add two-factor authentication (2FA) to make them even more secure. But committing all those passwords to memory is too hard to do and writing them all down on a Word document somewhere is just not secure. So, what’s the solution? A password manager.

We created Pass Wizard as a simple and inexpensive way to keep users’ online accounts secure. With a focus on security and a secure password generator, it couldn’t be easier to protect your online data. Just sign up for free or sign up for the Pro account, giving you access to more features and a bigger password storage. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.